Prestigio to adopt the Start interface across its Android devices in Europe, Middle East & Africa

Celltick, a global leader in Mobile Initiated Commerce, today announced it had partnered with Prestigio, a leading international manufacturer of mobile devices, consumer electronics and accessories. Prestigio will adopt “MultiStart”- an advanced customised service for its users, based on Celltick’s Start technology across the millions of devices that it sells every year. Start, a next generation intelligent Android interface layer, provides full customisation for device manufacturers while providing personalisation and quick access to what matters most for users from their start screen.

With MultiStart, users can rapidly access their messages, call contacts and launch apps, directly from the start screen. Users are also able to get a quick view into a variety of information sources, including social media and news feeds without unlocking their phone. MultiStart utilises a powerful recommendation engine based on big data and collaborative filtering that personalises the start screen to the way users utilise their device.

Prestigio users will benefit from a comprehensive custom ecosystem that includes a variety of themes and plug-ins as well as unique content that is tailored for their users and made available exclusively on Prestigio’s app store. With MultiStart, Prestigio users get a unique and advanced experience while creating an ongoing mutually beneficial relationship with the manufacturer. Prestigio benefits from continued brand loyalty from their users and lifetime monetisation. 

“Our mission at Prestigio is to deliver the highest quality and the most advanced technological features with a clear differentiation” said Yuri Antoshkin, General Manager, Prestigio EMEA. “With MultiStart we are able to offer our customers a unique experience and simplify device usage. MultiStart ensures an optimised user experience while generating new monetisation options that will support us in achieving our business objectives.”

“Users today are looking for creative ways to personalise their devices and to add a new layer of functionality on their mobile. We are very happy to be the partner of choice for Prestigio to deliver upon this need.” said Ronen Daniel, CEO for Celltick. 

MultiStart’s personalisation and customisation capabilities ensure an improved user experience while providing Prestigio with a competitive edge. We look forward to helping and enabling Prestigio to achieve their aggressive company goals.” The growing MultiStart ecosystem includes hundreds of themes and plug-ins available for download from Google Play. With this partnership, Celltick continues to expand its reach and making MultiStart a widely accepted intelligent interface for Android devices. In 2013, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods across 25 countries.